NRBLB challenged the creative industries to craft solutions that would help the creative crisis happening in U.S schools today. With over 300 idea submissions from over 100 teams, an all-star judging panel will be reviewing the work and picking 3 winning ideas. The vision is to pilot the winning idea in 2011/2012. Viktor sees this model as a continuing effort where the global creative industries gather once a year to focus on one burning issue.
By day, he is the Interactive Creative Director at StoppLA, a digital agency with offices in Los Angeles and Stockholm.
By night, he is on a mission to find out how creativity can be used for good, why we still use the GDP metric, and how behavioral economics can help him get out of bed in the morning.