Dr. Richard Farson, psychologist, author, lecturer and educator, is president of the Western Behavioral Sciences Institute (WBSI), an independent, nonprofit organization he helped found in La Jolla, California, devoted to research, education and advanced study in human affairs. Among his current responsibilities, he heads WBSI’s pioneering International Leadership Forum (ILF), an Internet-based think tank composed entirely of highly influential leaders from business, government, academia, science, journalism, literature and the arts, addressing the great policy issues of our time.

Dr. Farson is the author of several books including the newly published The Power of Design: A Force for Transforming Everything; Management of the Absurd: Paradoxes in Leadership, the critically acclaimed bestseller now in twelve languages; and with co-author Ralph Keyes, Whoever Makes the Most Mistakes Wins: The Paradox of Innovation. An article based on this book won the McKinsey award for the best Harvard Business Review article published in 2002, the one “most likely to have a major influence on managers worldwide.”