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Matt and Carrie Eddmenson

Matt and Carrie Eddmenson
Matt and Carrie Eddmenson have returned to their roots to honor their grandparents – and to sew the perfect pair of jeans.

Carrie first met Matt when they were 10 years old because both their families worked in the same industry: denim. Their company, Imogene + Willie, is named after Carrie’s maternal grandparents, signifying a celebration of family and love that Matt and Carrie share with anyone who walks into their store, the old Granny White Service Station in Nashville, Tenn. Inspired by their eight grandparents, they wanted to keep it simple. All they wanted to do, Carrie says, was sew the perfect jean. The national attention their creations have won suggests they’ve succeeded.