What makes new projects so hard to start and to sustain

Neale Martin is an award-winning educator and sought-after keynote speaker on habits and their impact on consumer behavior. Neale applies brain science principles to shape and change consumer and organizational behavior and his expertise in unconscious behavior has been widely embraced by some of the world’s top market researchers at leading companies in diverse industries including CPG, pharmaceutical, consumer electronics, and wireless. His work on the primacy of unconscious mental processes helps explain many of marketing’s most pernicious errors. Neale holds a doctorate degree in marketing from the Georgia Tech Scheller College of Business. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx